It is such a different age now, I wonder how Toyota will keep this car from being stillborn. :|
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It is such a different age now, I wonder how Toyota will keep this car from being stillborn. :|
Seems like they're doing it by splitting all the development and manufacturing costs with BMW. It worked for the Toybaru, and this will presumably have higher margins + BMW's marketing and name cache clout.
(Based on what I perceive as the greater popularity of the Subaru vs the Scion/Toyota, going solely by our GTXF group, and BMWs popularity for premium vehicles vs Toyota's, this almost seems like Toyota has been contracted out to develop sports cars for the other brand, and part of their payment structure is the ability to sell their own version of the car as well. Too much of a stretch?)
Yeah but I'm not talking about the BMW version -- that shit will MSRP at $200K+ and wealthy Bimmer fans will buy them regardless of if they're Kings o' da Streetz or not.
But a Supra? There's really only one reason (and one vociferous group of non-new-car-buying enthusiasts) that people want it back: dick-size.
So that puts Toyota the Brand in a tough spot. If the new Supra doesn't run with Godzilla, isn't just another Celica? Only now it'll be a $100K Celica...
Oh, I wasn't expecting it to be in that market at all. I thought it was going to be closer to the Stingray than the Z06, in broad price and performance terms. Never considered the $100k thing. Hmmm...
I agree, I think Toyota is aiming for something around $50k. Anything above that would be Lexus RC-F and LC territory.
But I think your first statement is wrong. Sports cars don't have to run with Godzilla just to be relevant, even sports cars from Japanese manufacturers. The world of new sports car purchases is not just a dick swinging competition, as much as magazines and brand-specific forums might want you to think.
Aiming for Corvettes/Caymans/base 911s is a completely reasonable proposal.
Agreed.
And I would expect a Z5 to fill a similar slot the Z4 is leaving behind. Maybe slightly upscale into SL territory instead of SLK (SLA?), but not wannabe supercar stuff.