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If there are already lots of folks selling printers, you'll need a better ecosystem to out sell the other folks. That's how apple did it with their mp3 players and phones.
THAT'S THE THING! There IS no other ecosystem out there. Every other 3D printer requires you to either create your own CAD drawings, or find models from various websites and do the rest of the fixing/orientation/preferences/programming yourself and hope that it prints correctly the first time. Even the most experienced 3D printer owners I know still get failed prints due to improper settings.