Lewis Hamilton was on The Daily Show with Trevor Noah last night (October 18, 2018). Strange, they discussed how little-known F1 is in the United States, and actually mentioned NASCAR by name, although not their sponsor-affiliation-of-the-year. Couldn't they have just said "stock car racing"?
Even stranger, I think they only alluded to Ayrton Senna, and did not mention him by name.