There’s a shooty game streamer on Twitch who goes by the name of Summit 1g and has a bajillion followers, and a few weeks ago he took up iRacing, and a whole buttload of his fans have followed along. The sale was one thing, but I think he has attracted more people to iRacing this month than *anybody* ever has in such a short period of time.
Summit is actually quite fast and has quickly learned the ropes in rookie MX-5s, even attracting the attention of Tony Kanaan for assistance (plus he’s already achieved a 2.5K iRating by farming in that class). But be on the lookout for his followers causing a bit of havoc while they try and apply their own nascent skills.