I just think of KCH.
I just think of KCH.
Kay-see-aitch-arr-pee-emm.
Which is funny, because I pronounce IMOA's name "IHH-moh-uh," (like Imola without the l) rather than spelling it out.
Whoomah!
I always think eye em oh a...
I always assumed it was an anagram with mostly silent letters.
I have also heard Ketchup Man.
Get that weak shit off my track